![]() A jar of tomato sauce doesn’t change that much from year to year, making demand reasonably predictable. It’s difficult to predict whether a book will be a hit. The book cost her publisher well over $1 million. If just a fraction of them bought her book, it would be a hit.īut her self-titled book has sold about 64,000 hardcover copies since it came out in May, according to NPD BookScan, which tracks most printed books sold in the United States - not necessarily a disappointing number, unless Ms. ![]() Eilish has 97 million followers on Instagram and another 6 million on Twitter. ![]() One of the most famous pop stars in the world, Ms. A book by Billie Eilish seemed like a great bet.
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